Independent Strategic Intelligence

What does AI say
about your organisation?

When your prospects consult ChatGPT, Gemini or Perplexity before calling you —
do you know what they're told?

84% of companies haven't measured their AI visibility
60% of AI citations come from outside Google's top 20
$750Bn in revenue flowing through AI search by 2028

The Core Issue

AI systems have formed
an opinion about you

Whether you know it or not, ChatGPT, Gemini, Perplexity, Copilot, Grok and Meta AI are already answering questions about your organisation. That answer may be accurate, partial, absent — or actively misleading.

Presence

Are you cited when prospects ask about your sector, services or competitors?

Accuracy

Is the information AI provides about you factually correct and current?

Positioning

Are you cited before or after your direct competitors in recommendations?

Sentiment

Is the tone associated with your organisation positive, neutral, or damaging?

The Stakes

SEO rank ≠
AI visibility

Being number one on Google no longer guarantees being cited in AI responses. 60% of AI citations come from URLs absent from Google's organic top 20.

LLMs don't return a list of links — they synthesise a direct answer. The decision to contact you happens after the AI has already formed a judgement.

Only 16% of brands systematically track their AI visibility. The window to build an advantage is now.

Read the full research →
Traditional SEO
Position #1 on Google
AI Perception
Cited in only 28% of AI responses
Illustrative — based on McKinsey research, Oct 2025

Coverage

Six platforms.
One diagnostic.

Each AI platform has different sources, different citation logics, different user profiles. There is only 25% overlap between ChatGPT and Perplexity recommendations for identical queries.

ChatGPT900M weekly users
GeminiIntegrated into Google Search
Perplexity780M monthly queries
CopilotMicrosoft 365 — B2B native
GrokReal-time X/Twitter access
Meta AIWhatsApp · Instagram · Facebook

Our Services

Choose your
starting point

On quote
Full AI Perception Audit™

25–30 page in-depth diagnostic with competitive benchmarking, source analysis and 12-month strategic action plan.

  • Complete dimensional scoring
  • 3–5 competitor benchmark
  • AI source mapping
  • 12-month action plan
  • Executive debrief session
Request a quote →
On quote
Quarterly Monitoring

Continuous AI Perception Index tracking with quarterly full audits, competitive benchmarking and progress reporting.

  • Quarterly full audit
  • Competitor tracking
  • Drift alerts
  • Progress dashboard
  • Strategic advisory calls
Learn more →

Why Independent?

No conflict of interest.
Ever.

SEO / GEO Agencies

Sell execution: content, technical optimisation, campaigns. Their commercial interest favours greater outsourcing from you.

SaaS Tracking Tools

Provide automated data: mentions, sentiment, share of voice. Require internal expertise to interpret and act.

Ashford & Sterling

Independent strategic diagnostic interpreted for executives. We recommend without selling execution. Our only interest is diagnostic quality.

Free Research

Download our White Paper
AI Perception 2026

40+ sourced statistics. 13 structured chapters. The complete strategic guide for executives navigating the AI discovery shift.